MissTK / JAV Guide / Why Are Credit Card Companies Restricting Adult Content?

Why Are Credit Card Companies Restricting Adult Content?

MissTK JAV Guide · Last updated 2026-06-03
TL;DR Visa and Mastercard classify adult content as high-risk and can refuse to process it — that is private policy, not law. In 2025 they pushed Steam and Itch.io to delist thousands of adult games; Japan's FANZA uses a DMM Points system to work around it. For viewers: expect points, PayPal and fewer card options.

You've probably noticed that paying on adult platforms is often awkward — no Mastercard, points-only, or 'use PayPal instead'. That isn't the platform being lazy; there's a structural reason: payment networks like Visa and Mastercard act as gatekeepers for adult content.

On this page
  1. Payment networks are the gatekeepers
  2. What happened in 2025?
  3. Why Japanese platforms use a points system
  4. What this means for viewers
  5. FAQ

Payment networks are the gatekeepers

Visa and Mastercard don't face you directly — they're the clearing networks sitting between you, your bank and the merchant. They classify adult content as high-risk and reserve the right to refuse to process those transactions.

The key point: this is not a government law, it's private company policy — so the same purchase may go through on a different platform or with a different payment method.

What happened in 2025?

In August 2025, under pressure from the anti-pornography group Collective Shout, Visa and Mastercard pushed Steam and Itch.io to delist thousands of adult games.

At the same time, Visa's VAMP program kept tightening its fraud-rate thresholds, dropping to 0.9% from January 2026 — and adult merchants, tagged as high-risk, are hit hardest. The UK government said it would not intervene to make processors handle this content.

Why Japanese platforms use a points system

FANZA (parent company DMM) suspended Mastercard payments back in 2022. Its workaround: you buy DMM Points with a card (the points themselves aren't classed as adult goods), then spend the points on adult content; PayPal is another common alternative.

That's where the points system comes from — a compliant way to route around the card restriction.

What this means for viewers

You'll increasingly see points, PayPal, or fewer card options — this is a platform-level payment issue, not something aimed at you personally. Legitimate platforms usually adapt their payment methods to cope.

One safety note: don't go entering your card details on a sketchy site just to 'bypass' a limit — that's where the real risk lies.

FAQ

Is this illegal?

No. This isn't a government law — it's the internal policy of private companies like Visa and Mastercard. They have the right to decide whether to process a given category of transaction.

Why can't I use Mastercard on FANZA?

DMM (FANZA's parent) suspended Mastercard payments in 2022. Switching to the points system or PayPal is the common alternative.

Will it get stricter?

Visa's VAMP fraud-rate threshold tightens to 0.9% from January 2026, and adult merchants are tagged high-risk, so pressure is genuinely rising. But legitimate platforms typically adapt with points or other payment methods.

Is paying by points safe?

Buying official points on a legitimate platform (such as FANZA) is safe. What you should be wary of is entering card details on an unknown site to bypass a limit — that's where the risk is.

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